Indiana / Elsewhere

TOMS fangirl here

StyleIndiana AdamsComment

Do you have a brand that you're crazy loyal to? A brand that someone would for sure label you a "fangirl" of? I'm fairly certain that could be said about me and TOMS.

It all started in 2007, when Blake Mycoskie came and spoke to a small church community I was a part of at the time. TOMS was barely a year old and other than the TOMS account exec that went to our church, none of us had heard of them before. But after Blake's presentation, I was goner. The vision he had for his fledgeling company combined with his heart for giving, made it clear that he was on to something huge. I bought my first pair of TOMS the very next day, and now seven years later (and ten pairs of TOMS later!), my love for the brand is still going strong.

Recently, TOMS teamed up with Jonathan Adler to product a funky line of shoes that I'm nearly salivating over. I am just about to pull the trigger on the top right pair of sandals. My size is out of stock online, but as soon as I've been given the all clear to take Baby Lucy out and about, she and I may head to Nordstrom so that I can see them in person and try them on.

Unlike before, I don't think my feet grew a half size this pregnancy, so to celebrate I had planned to treat myself to a pair of the TOMS platform wedges. I had them in my online cart and then all of a sudden-- wh-wh-wh-what?! It was like a trip to the grocery store. I just went in for ONE THING...

platform wedges

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half united bracelet

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raven + lily bangles

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ballet flats

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playa sandals

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jutti flats

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correa sandals

I just got three pairs of TOMS using some Zulily credit last month, so I don't think I can justify FIVE more pairs... or can I?

Anyway, like I said, huge TOMS fan here. I haven't yet made it to the new Austin TOMS Roasting Company store front, but I endeavor to go there as soon as I can. Who's down to join me on a Tuesday or Thursday afternoon sometime (i.e. when Jude is at Mother's Day Out)?

Wait! Did you know that TOMS was making coffee now? It's true! Blake delivered one of the featured talks at SXSW and announced it there. For every bag of coffee purchased, a week of clean water is provided for a person in need [more info here]. The coffee is available on TOMS.com and at Whole Foods stores nationwide, in addition to being served at the cafe in Austin. I ordered the Peru Roast from online and plan to make myself some iced coffee with it here soon! It smells divine, and Chris really enjoyed it hot, too.

If you're at all interested, here are my sketchnotes from the TOMS talk at SXSW (click on the image to see it full size). Blake talked about seven choices that shaped the TOMS brand and announced (#7) the TOMS Roasting Company:

If I haven't convinced you to try TOMS by now, for a limited time, TOMS is doing a $20 off promo. If you sign up using my link, I'll get a credit, too. And trust me, it'll be way easier for me to justify me buying more new TOMS to Chris this way. Well, probably. Maybe. Let's try it and see...

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